Identifying and pursuing new markets requires you to explore and play outside your traditional business boundaries. It calls for learning and decision-making about how to address new competitors, consumers, customers, partners, suppliers and other market dynamics - at high speed, and in unfamiliar territory. Entering a new market with an existing product or service is hard enough - but introducing a new innovation into a new market is an even greater strategic challenge. Whatever the "white space", success depends on understanding the specific opportunities that lie at the intersection of consumer/customer needs, industry trends, and your ability to deliver. Hallemavanloon's approach helps you make sense of the ambiguous, evolving industry landscape and the latent opportunities that lie untapped in the "white space". We orchestrate a creative yet structured process for exploring, identifying and selecting the best strategies for entering new markets.